Skincare Trends 2024. While 2023 saw a 163 percent increase in google searches for the ingredient ectoin, and a 138 percent spike around the term “skin streaming”, experts are predicting. Maintaining a healthy skin barrier remains one of the biggest trends in skin care in 2024, with brands devoting new innovations to repairing and restoring.

From skincare to gen z preferences, get informed to stay relevant and competitive. Maintaining a healthy skin barrier remains one of the biggest trends in skin care in 2024, with brands devoting new innovations to repairing and restoring.